As we know, fast fashion has taken the whole fashion industry by storm due to several reasons. 

Fast fashion includes all low-priced but stylish clothing styles that move fast from design to retail stores as per the latest trends, with companies introducing new collections and products continuously. 

However, fast fashion is causing a negative impact on the environment not only during the production phase but throughout the lifecycle of those clothes. However, thanks to more customers getting driven by sustainability and eco-friendliness, the grip is loosening up. Many campaigns are becoming popular everywhere to help reduce the environmental impact of fast fashion. 

Consumer behavior manages the popularity of fashion trends. It is possible to reduce the negative fast fashion environmental impact by following certain tips. 

Here are a few tips from Quoodo for our customers to remember while buying lifestyle products onlineto help reduce the effect of fashion on the environment: 

1. Buy less:Products promoted by fast fashion are popular because of their affordable prices. However, the majority of these products are of lower quality but consume high levels of electricity and water resources besides adding to large amounts of waste. By buying fast-fashion garments less, it is possible to contribute towards the reduction of the effects of fast fashion. Thus, it is possible to reduce the resources needed for these garments' production and distribution besides them getting in landfills later. So, when you think of buying lifestyle productsonline or from physical stores, buy less. 
2. Choose Sustainable Brands:Denim is an environmentally draining fabric as it takes almost 3,781 l of water to make one pair of jeans. This is how denim causes a negative environmental impact. Choose sustainable brands while purchasing clothes - there are certain brands of jeans that are made from recycled fabrics, use biodegradable materials, and are easy to reuse and repurpose and with a longer life cycle. 
3. Endorse Eco-Friendly Fabrics: Choose environmentally friendly fabrics - synthetic fibers are not ecological as they pollute the environment by disbanding toxic chemicals. Identify these fabrics and reduce buying them. Look for natural alternatives - purchase materials like cotton, canvas, or silk. 
4. Reuse: Instead of discarding clothing items to purchase more dresses, think about retaining clothes and reusing them. 
5. Repurpose:Before sending clothes to the landfill, try to repurpose them. 
6. Donate: Donating good-quality and wearable garments can postpone the clothes from ending up in landfills. 
7. Wash Wisely:A single domestic wash releases tons of microfibers into nature that end up in waters, contaminating marine life. Furthermore, electricity usage is also very high during washing. So, lower the washing frequency. 
8. Shop and drop for charity: Researches say thatin 2017, the UK's 11,000 charity shops saved almost 330,000 metric tons of textiles from getting into the landfill by reusing and recycling second-hand clothes. 

During the times of hectic lifestyle, buying lifestyle products has become quite easy for everyone with online stores like Quoodo and e-shopping. One canbuy everything that they want, including fashion, lifestyle accessories, and other lifestyle products. So, the next time you choose to buylifestyle products, remember these tips so that you can play your role towards sustainable fashion.